About Us

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- History

Wedgebloom Pty. Ltd. was established by Eduardo D. Ferreira in 2010 in Sydney, Australia, originally as a licensed investment advisory and wealth management firm. In 2014, Wedgebloom expanded into the Asia-Pacific hedge fund industry. From 2018, Eduardo increasingly dedicated himself to mentoring and coaching activities, alongside his international board membership roles. The Wedgebloom Coaching & Governance practice is a spin-off from the investment advisory business.

The Wedgebloom Coaching platform provides business and executive coaching services primarily to financial executives and professionals, either self- or corporate-sponsored, as well as to young graduates, entrepreneurs and  business leaders with key financial responsibilities. Key markets are Australia, Brazil and Germany.

Eduardo D. Ferreira, CFA, MBA | Capability Statement

Framing

I am committed to assist leaders and talents in sharpening their edge towards their job and career goals

Foundation

My professional coaching business is provided under the trademark Wedgebloom® Coaching & Governance, the cornerstones of which are fourfold:

  • Decades of a successful operational, managerial, executive, and entrepreneurial career path;
  • World-class, multi-faceted academic and professional qualifications;
  • Comprehensive work experience in multiple areas of finance; 
  • Multi-cultural, multi-industry, international exposure.

Role & Ideal Clients

I praise intellectual curiosity and global mindset. Having `walked the walk`, I am best equipped to guide executives, professionals, and young graduates, mainly, though not exclusively, those with a background in finance, who aim at higher-level skills, performance, development or executive acumen in a business-oriented perspective.

Value

My edge is to help people unleash theirs.

Eduardo Damasceno Ferreira

EXPERIENCE: Eduardo's career in finance is uniquely diverse:  investment banker, then CFO, later wealth manager and hedge fund allocator. He is an advisory board member of an Australian financial services group, and of a fintech company with headquarters in Germany. He is also a senior advisor to a US-based family office with investments around the globe, and member of the investment committee of an university endowment in Brazil. Eduardo established Wedgebloom in 2010 in Sydney. Prior to that, he was Executive Director and CFO of one of the largest Brazilian media & entertainment groups. He started his career as an industrial automation and robotics engineer at a prominent R&D institution in Stuttgart, Germany. Later joined Deutsche Bank global M&A team. He mentors finance and investment professionals at the CFA Society of Australia. Has extensive experience as interviewer of, and mentor to MBA students from around the world.

CREDENTIALS: Eduardo pursued his coaching training at the ‘Ivy League’ Columbia University in New York. He holds an MBA degree from INSEAD (France), one of the world`s top business schools. He also attended the executive programme for CFOs at the Wharton School, in Philadelphia. Eduardo holds the prestigious CFA®charter, and has been a Graduate Member of the Australian Institute of Company Directors. He is a Brazilian-Australian dual citizen and speaks five languages.

APPROACH: In his practice, Eduardo applies the Columbia University professional coaching framework. He acknowledges coaching as both, art and science. His approach is pragmatic, no-nonsense, and relates to the metaphor "vehicle / compass / map": the coach navigates, the client drives, both sharing the journey with the same commitment and joy. He is particularly keen to assist younger demographics, either in specific timeframe engagements, or on an ongoing, mentoring-like basis.